More than 88,000 members trust 4Front with their financial well-being. We value experiences, so that we can support our neighbors on their journey. What does this really mean? It means the life events that bring our members through our doors matter to us. It also means that we recognize that the experience our financial experts provide to our members is just as important.
The feedback we receive directly from our members has resulted in 4Front repeatedly being recognized for delivering exceptional experiences.
The Voice of the Member | What our members say about us
To ensure we remain on top of efforts to deliver the very best banking experience, we randomly survey more than 1,000 members each month through email. Each and every survey is reviewed by a human and the results are used to ensure exceptional service levels, improve processes, and enhance products and services.
So what do our members say about us? Read on.
I left feeling really good about my experience in the branch and I can't wait to be back.
Nicole G. Mancelona | May 2021
They take banking to a whole new level.
Lynette G. Pellston | May 2021
They are always able to meet my needs quickly and efficiently.
Carol J. Traverse City | May 2021
I really enjoy using 4Front Credit Union for all of my banking needs.
Steven B. Platte River | May 2021
They are always ready to help and explain things.
Brian M. Charlevoix | March 2021
They have always done right by me and my family.
Rene F. Alanson | March 2021
They talk to you like a friend.
Paige G. Frankfort | March 2021
They are all so willing to go the extra mile for their members.
Lisa Z. Manistee | March 2021
I have and do recommend your services to all my friends and colleagues.
Randall P. Boyne City | January 2021
I genuinely felt like I made a new friend.
Ryan S. Charlevoix | January 2021
We're proud to be part of more success stories than any other northern Michigan financial institution.
MemberXP | Measuring and improving the member experience
We partner with MemberXP, a web-based platform helping dozens of credit unions across the country measure the quality of their member experiences. We survey five different experiences – new loan, new membership, transaction, member care (problem resolution) and dealership financing. And we’re proud to excel in each area, having been recognized among MemberXP clients as achieving Best of the Best status in several categories.Go to main navigation