Empowering Change, Amplifying Impact
Welcome to 4Front Foundation.
Founded in 2021, the 4Front Foundation aids nonprofits in providing services to the community and supports education through scholarship and financial literacy programs. The Foundation also works to create innovative programs for our members and to increase our outreach and impact in the community. To contribute to the community, follow the donate button below and support one of our following pillars.
Donation acceptance will be back in the near future.
How we impact our community
The Foundation offers scholarships for high school students who volunteer in the community.
Look back in 2025 for more scholarship opportunities.
The Foundation provides a Financial Wellness Webinar Series on various topics to help you manage your financial journey and achieve your goals. Our trained educators offer financial literacy workshops and other educational programs throughout Northern and Western Michigan.
The Foundation provides monetary grants to select nonprofit organizations.
Our 2023 grant cycle is now closed.
2023 Grant Recipients
The second annual 4Front Foundation Grant Cycle saw nearly 900,000 grant applications from Michigan non-profits. Out of the 70 applications, 7 non-profits were selected for this year's grant cycle. Congratulations to all the recipients, and thank you for all you do within our community!
The 2023 4Front Foundation Grant Recipients are:
Women's Resource Center for the Grand Traverse Area
Kalkaska County Commission on Aging
Family Promise of Tuscola County
Challenge Mountain of Walloon Hills
All County Search and Rescue
Kids Hope USA
Child and Family Services of Northwestern Michigan
Emergency Crisis Relief
We know it’s important to plan for the unexpected, which is why the Foundation is prepared to help communities with relief when faced with a crisis.
2023 Evening on the Diamond Gala Highlight Reel
Our inaugural event had an incredible turnout. Guests joined us for a night under the lights at Turtle Creek Statium for casino games, baseball-themed games, a silent auction, and delicious food. With the help of our guests and sponsors, Evening on the Diamond Gala raised over $45,000 to give to this year's grant and scholarship cycle.
Introducing Foundation Executive Director, Rachel Hunter, MBA
A tale of cornfields. More cornfields. Cactuses, and finally, to the woods of northern Michigan.
Rachel Hunter is currently the Chief Marketing Officer at 4Front Credit Union as well as the Executive Director of its philanthropic arm, the 4Front Foundation.
Rachel’s family vacationed in northern Michigan, but she grew up in rural southeastern Michigan surrounded by cornfields. Seeking new vistas, she enrolled at Indiana University. Oops, more cornfields. There she earned her undergraduate degree in Marketing and her Master of Business Administration (M.B.A.) degree with a Marketing emphasis.
From there, Rachel moved west to Phoenix, Arizona, where she led the Desert Financial Credit Union’s marketing team in internal and external
branding. Her laser focus on brand awareness, reputation, and brand strategy raised Desert Financial’s profile and membership. Her success hinged on her philosophy of “make it smart, keep it simple”.
Leading the 4Front Foundation is a dream come true for Rachel. The Foundation fundraises for scholarships, grants, and financial literacy throughout 4Front’s membership footprint. Rachel has spent most of her career on committees and boards of nonprofits, and she is currently serving with the Elk Rapids Rotary Club and the Cherryland Humane Society’s marketing committee. Giving back is in her blood.
In her spare time, Rachel hikes with her family and her dogs. Scratch that. She has no spare time.
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